"Coverage is amazing!" wrote another reviewer. On top of that, shoppers also love how buildable it is, claiming it helps them achieve a "flawless" look. "Full coverage, a little goes a long way." "The Shape Tape Concealer goes on smooth, absorbs oils, yet (is) non-drying," praised a reviewer. Tarte shoppers are also obsessed with how moisturizing the concealer is, especially for those who may have dryer skin types. "It doesn’t crease and stays all day! Love this! Thanks, Tarte!!" "This covers up the lack of sleep and stress of being a stay-at-home mom of three small children!" wrote a reviewer. Nearly 20,000 Tarte shoppers have given it a five-star rating, noting its full-coverage, lightweight feel and long-lasting results. Instead, I’ll sometimes wear tinted moisturizer, but I usually just use Shape Tape in the areas on my face that need it (a little goes a long way!) and then finish off with some face powder." "I’ve never really been a foundation girl since the coverage is always a little too heavy for me. "I have literally been stopped in the street to be asked what face makeup I wear," La Sala told us. La Sala says the coverage is so great that she is typically able to skip foundation when she uses it. "I have struggled with dark under-eye circles my entire life and spent hundreds of dollars experimenting to find the perfect concealer until Shape Tape fell into my lap." Courtesy Jillian Ortiz "Like many people, this concealer has become a staple in my makeup collection because it covers dark circles and spots really well, and it basically blurs out any imperfections on your face," Shop TODAY's former Commerce Editorial Assistant Camryn La Sala told us. If you've ever tried Shape Tape, you know that it gives impressive coverage - especially for those stubborn dark circles. Tarte says that one tube of this creamy concealer is sold every 12 seconds, and it's easy to see why. It typically retails for $29, but the coupon code brings the price down to just $20! It includes mango seed and shea butter to condition dry skin, though its matte finish makes it a good fit for oily skin types as well. Water/Aqua/Eau, Cyclopentasiloxane, Cyclohexasiloxane, Butylene Glycol, Methyl Methacrylate Crosspolymer, PEG-10 Dimethicone, Trimethylsiloxysilicate, Sodium Chloride, Cetyl PEG/PPG-10/1 Dimethicone, Triethyl Citrate, Disteardimonium Hectorite, Aluminum Hydroxide, Triethoxycaprylylsilane, Phenoxyethanol, Dimethicone/Vinyl Dimethicone Crosspolymer, Parfum/Fragrance, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Disodium EDTA, Butyrospermum Parkii (Shea) Butter, Mangifera Indica (Mango) Seed Butter, Ulmus Davidiana Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Convallaria Majalis Bulb/Root Extract, Leontopodium Alpinum Flower/Leaf Extract, Lilium Candidum Flower Extract, Magnolia Liliflora Flower Extract, Paeonia Lactiflora Root Extract, Tocopherol, Amyl Cinnamal, Benzyl Salicylate, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).The formula comes in 35 different shades and is meant to dry down to a matte finish. You will always find me wearing a light foundation, concealer, brow gel, bronzer, blush, and highlight, some brands that I use regularly in my makeup routine are Nars, Armani Beauty, Cle de Peau, and RMS Beauty to name a few. I have fair skin and dark circles under my eyes, so the main parts of my face that I like to cover are the broken capillaries around my nose, my undereye area, and of course, any unwelcome blemish that might pop up unexpectedly (gotta love those, right?). I will sometimes go without mascara, but never without my concealer. I do apply makeup daily, but not always the same products. About My Skin: Daily makeup wearerĬoncealer is a big part of my makeup routine as it’s a product that I wear every single day and never skip. The brand's products do not include mineral oil, synthetic fragrances, or gluten, and the brand is 100% cruelty-free. Tarte was founded on the principle that makeup can be natural in its formulation and glamorous at the same time. Fast forward to 2020, and you can find Tarte in Ulta, on QVC, and in several other retail locations nationwide. Potential Allergens: Sodium chloride, dimethicone, aluminum hydroxideĪbout the Brand: Founded in 1999 by Maureen Kelly in New York City, Tarte Cosmetics started with one simple product: Cheek stain. Uses: Cover blemishes and dark spots, highlight the under-eye area, blur fine lines and wrinkles Tarte's Shape Tape concealer is 20 for Black Friday, plus other up to 50 percent off deals on eyeliner, eye shadow palettes, and other essentials. Best for: Under eyes and anywhere on the face
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